Customer academy

Do your customers understand the full value of your product?

A purchase is a starting point. Help customers learn about and use your products and services, with training that remains available after the first meeting.

With Knowkube, you create an academy under your brand: getting-started pathways, guidance for everyday use and updates on what is new. Combine on-demand content, live sessions and learning progress tracking.

Book a demo Explore the use cases

K.LMS — An example of how training can be organised

K.Coach — An example of how training can be organised

Product knowledge

Delivering a product does not mean explaining everything it can do.

An initial demo, a manual and a few emails can leave questions unanswered. Product users change, features evolve and customers have different levels of experience. They need a learning resource that supports them over time.

Support from the start

After purchasing, customers need to know how to get started. A general presentation does not always answer the questions that arise during use.

Audiences with different needs

Users, administrators and contacts within the same customer organisation have different tasks and knowledge. One piece of content cannot meet every need.

Materials spread across channels

Guides, videos and recordings are spread across emails, folders and meetings. Finding the right content can become difficult.

Customers who are hard to bring together

Different locations, languages and availability make it difficult to deliver all training through sessions held at the same time.

Limited visibility of engagement with content

Sending a tutorial does not tell you who has watched it or which topics need more explanation.

Products that evolve

New features and ways of using a product require updated content, even for customers who already know it.

The solution

Your academy. The place to learn how to use your products.

A customer academy is a digital environment for people who use your products or services. It organises training into clear pathways: from first steps to advanced applications, updates and discussions with experts.

Knowkube connects content creation, on-demand learning, live sessions and analytics. You can customise the learning environment and organise pathways around your audiences and project objectives.

Introductory pathways to start using products and services.
Content for users, administrators and customer contacts.
Deeper learning and updates for existing product users.

K.LMS learning environment screenshot from the Knowkube presentation — K.LMS · The environment for on-demand courses and pathways

How it works

K.LMS at the centre. Content and live learning in one ecosystem.

Start with customers’ questions and the tasks they need to perform with your product. Organise pathways in K.LMS and add tools to create content and explore it in live sessions.

Organise and deliver

An academy for your customers

Organise video or SCORM courses and learning pathways, manage users and monitor progress. On-demand learning lets people in different locations access content without attending at the same time.

Explore K.LMS

Create and update

From documents to courses

Turn manuals, guides and product presentations into structured courses with AI support. Create and update modules, lessons and tests, with SCORM-compatible output.

Explore K.Coach

Go deeper in live sessions

Discussion that completes the learning pathway

Organise introductory sessions, guided demonstrations and deeper learning with product experts. Quizzes, polls and feedback help collect questions; engagement signals help trainers understand participation.

Explore K.Live

Use cases

From first steps to new possibilities. Training follows the customer.

Each stage of the relationship calls for different content. Organise training around what customers need to understand and use.

New customer onboarding

The starting point: Buyers need to find their way around features, settings and ways of using the product.
In the academy: An introductory pathway with videos, guided modules and a live session for initial questions.
Expected value: A clear sequence to get started and content to revisit after the first meeting.

Everyday product use

The starting point: Questions often arise while customers are carrying out a specific task.
In the academy: Lessons on key operations, organised by topic and supported by assessments.
Expected value: A learning resource to revisit how the product works.

Advanced features and applications

The starting point: Existing customers may only know some of the product’s capabilities.
In the academy: In-depth pathways and live workshops on specific features and use cases.
Expected value: Structured opportunities to explore the product beyond basic operations.

Updates and new versions

The starting point: New developments need consistent explanations, even for long-standing product users.
In the academy: Updated modules and webinars on changes and new ways of working.
Expected value: Training content aligned with product development, with visibility of its use.

Training for different customer users

The starting point: Users and contacts within the same organisation may have different responsibilities.
In the academy: Role-specific pathways with core content and targeted deeper learning.
Expected value: Training organised around participants’ activities.

Academies for international customers

The starting point: Different languages and availability make customer training more complex.
In the academy: Multilingual content, on-demand courses and live sessions for discussion.
Expected value: A shared learning resource, with content tailored to different audiences.

Measurement and analytics

How is your customers’ training progressing?

For customer success, product training and customer relationship teams, data helps reveal how learning pathways are used. See which content is followed, how users progress and which topics to revisit.

Course activity and progress

Use K.LMS dashboards to review academy, course and individual user progress.

Participation and engagement

In K.Live sessions, observe interaction, quiz responses and feedback alongside attention and engagement signals.

Topics to explore further

Use data and insights to identify topics to revisit and guide pathway updates.

Completions, assessments and participation describe the learning journey. To understand how the product is used, combine them with feedback from your customer relationships.

Frequently asked questions

Design your academy with the right questions.

What is a customer academy?

It is a digital environment under the company’s brand, dedicated to training people who use its products or services. It brings together courses and pathways for getting started, everyday use and updates. With Knowkube, you can combine on-demand content and live training sessions.

What content can we start with?

You can start with existing guides, manuals, presentations and videos. K.Coach helps turn company materials into courses with modules, lessons and tests. Product specialists should review and validate content before distribution.

Can we tailor pathways by product and audience?

Yes. K.LMS lets you organise courses, categories and pathways and manage users, roles and permissions. The academy is structured around the products, audiences and access requirements of the project.

Can we use videos, SCORM courses and live sessions?

Yes. K.LMS supports video and SCORM courses. K.Live adds guided demonstrations, webinars and interactive deeper learning with quizzes, polls and feedback.

How do we monitor customer progress?

K.LMS dashboards show activity, completions and results down to individual users. K.Live provides participation and engagement signals during sessions. This data describes training and helps guide further learning.

Can the academy use our brand and content in several languages?

Yes. The learning environment can be customised with your company’s brand. The Knowkube ecosystem includes tools for translating and adapting content to other languages. Languages and usage arrangements are defined for each project.

Does the academy replace customer support?

The academy complements customer relationships with learning pathways and content to consult. Customer support remains the point of contact for specific problems, operational requests and cases requiring dedicated assistance.

From your customers to your project

Give your customers a pathway to understand your product better.

Start with your products, frequently asked questions and existing materials. Discover in a demo how to build an academy that supports customers from getting started to staying up to date.

Your brand, dedicated pathways and visibility of learning progress.

Book a demo